Your Next Job Is Probably Already in Your Phone

If you run an appliance or equipment repair shop, a plumbing or electrical outfit, a pool or yard route, a pest control service, a remediation crew, or you manage rental properties that turn over every week, I want you to think about where your last ten jobs came from. Not where you'd like them to have come from. Where they actually came from.

My bet, if you're honest about it: most of that work came from people who already knew you, or from one person telling another. On island, that's how it works. This is a small place, and the coconut wireless moves faster than any ad you could buy. But it only rings for people who did the work right the first time.

Here's the strange part. Owners who get most of their work that way still spend real money and real evenings chasing strangers. The ad package. The lead service. The drive to the other side of the island to quote someone who's never heard of you, then the write-up that night, then nothing. Those hours are gone whether the job comes or not.

I look at this for a living. I sit down with owners and find where money and hours are leaking out, and in most of the businesses I've diagnosed, I've found several separate places where they were leaking. In about half of them, one of those places is almost embarrassingly simple: a list of past customers, sitting in a phone or a spreadsheet or a crumpled folder, that nobody has called in a year. Maybe longer.

That list is found money. The customer you did right by last year already made every decision a new customer has to sweat through. They know you show up. They know you clean up after yourself. They already trust you, and trust is the one thing no ad can buy.

The work is easier too. A repeat customer doesn't need to be sold and doesn't haggle like a cold lead, and if you keep doing right by them they tell their neighbors. A calendar full of people who already trust you does something quieter for you as well: you stop lying awake wondering where the next job is coming from. That part never shows up on a P&L, but it might matter more than the money.

So here's the ten-minute version. Open your texts, your invoices, whatever you've got. Find three people you did good work for more than six months ago and haven't talked to since. Text them something a human would say. That's it. No ad budget, no platform, no strategy.

The cheapest customer you'll ever get is the one who already knows your work. The second cheapest is whoever that customer tells. Everything else is paying more for a stranger.

Most owners on island have a leak like this one, and it is almost never where they think.

The 5-Minute Money Leak Check asks seven questions about how your money actually moves, then shows you the two places yours is most likely hiding. It's free, and your Snapshot comes up on the screen when you're done.

If it turns up something worth sitting down over, I'll offer you ninety minutes to put a real number on it. I'll be real, if that goes well I'd love to talk about working together. The check is worth your five minutes either way.

→ Take the 5-Minute Money Leak Check

Greg
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